The average guarantee is just as useless as the average contract. It is riddled with fine print...
Latest Posts
VIEW ALL
The Guarantee as a Manifesto of Confidence: Your “insane” guarantee is your strongest argument
Problem Solving as an Opportunity: Turning a crisis into the strongest proof of trust
We have mastered the art of quiet giving when everything is running smoothly. We have become cu...
The Theory of Participative Value
In most economic thinking, price increases are expected to trigger resistance.Higher prices are...
A Worksheet for Defining Your Price: A practical, step-by-step guide to help the reader define or redefine their own pricing strategy using the principles from the book
Excerpt from the book: “Priceless: The Hidden Psychology of Price” (On True Value and What We A...
€659 Glasses and the Power of Pure Authority
Emmanuel Macron shows up in Davos, puts on a pair of glasses from a small Italian firm, and the...
Theory of Participatory Value: When Price Becomes a Shared Standard
In most business contexts, price increases are treated as a source of friction.They are assumed...
Why businesses don’t stop, they drift
There is a moment in many businesses when nothing is visibly wrong, and yet nothing moves forwa...
Why the Loudest Room in the Company Is the One Where No One Speaks
The scene is familiar. Mahogany or glass, depending on the corporate aesthetic. Expensive, ergo...
Give me $0 and your worst product. I will prove to you that the problem lies in biology, not the budget.
I am getting genuinely weary of hearing about “reach,” “impressions,” and “algorithms.” While t...
I tossed his résumé into the trash can after exactly 45 seconds.
He was sitting across from me. His name was Mirza. Nervous, he was fidgeting with the hem of a ...